Auto Media Blog

Linking Basics

Relevant content may not always be enough, especially for highly competitive search terms. (Just for fun, search for 'lawyers' and see how many results are returned). If your page has great keyword density but nobody knows about it, it doesn't do well in search engines. Search engines favor pages that are linked to by several other websites, especially if they have good content with good keyword phrases. Consider how many times have you clicked on a link to a site from another site? This is called "link popularity." Websites that are linked-to by other sites tend to be good, informative and helpful websites. Search engines tend to view these back links as "votes of confidence." Search engines have software programs called "spiders" that "crawl" from one link to another so they can catalog the amount of back links each site has.

TAKE AWAY: Links are important and a huge determinant in search engine rankings