Auto Media Blog

Your website might look great but what if no one ever sees it?  Well that's the problem with 90% of dealer sites today.  That's right buyers hardly, if ever find most dealer web sites, even when searching the town where the dealer is located!  This is why sites like Auto Trader, Cars.Com and others exist, not to mention lead providers like Dealix who sell you leads for $20 per from people who live right around the corner from your dealerships!  Well, All of this could have been avoided if Woody had gone to the police, or if your many tousands of $'s site had just been built right.

Think about it, would there be any need for the above mentioned sites if your neighbor could find your inventory on your site when using Google, Yahoo and other Search engines?

There are a number of reasons why you can spend thousands on your BZ Flashy site and still have a 5th Grader in the same town as your dealerships is located in talk about his dream car on his $3.95 per month Godaddy website get better search rankings then your dealerships.

There are a dozen items every dealer should know when investing in their most valuable marketing tool. (In no particular order) 

• Keywords
• Content
• Research, Research and Know your Competitor
• Site map
• More Meta Tag Musts
• Image Alt Tags
• Directory Naming
• Keyword Density
• Keyword Proximity
• In-bound links
• Individual page meta-tags
• Clean & Smooth Functionality KISS (Keep it simple stupid)